1 YEAR AGO
Leo Burnett Kreasindo Indonesia bags the Adhi Prima Citra Pariwara Award
(best of the best) in addition to winning another three 'best' awards,
11 golds, five silvers and one bronze. The agency won for its outdoor
poster titled 'Gigi' ('Teeth') for Tawuran Musik Levis. The campaign was
also awarded the best of print title.
5 YEARS AGO
McDonald's uses famed director Zhang Yimou to shoot its TVC, which
positions the restaurant as a warm place which provides good food. The
Leo Burnett-developed TVC features a boy who finds that his pet bird has
escaped. He uses a McDonald's fries to attract the bird back to its
cage.
10 YEARS AGO
BBDO Worldwide celebrates its 100th anniversary by entering China
through a joint-venture with mainland agency, China National United
Advertising Corporation (CNUAC), in Beijing. The new joint-venture
company, BBDO/CNUAC, will serve both international and local clients,
while its staff will be a mixture of local recruits, current staff of
CNUAC and personnel from BBDO Hong Kong, as well as other BBDO offices
in Asia.
