It's got to be a reflection of the shifting fortunes of
agencies.
The direct and marketing side of agency operations have not only been
busier business-wise these days, they've been far more fertile compared
with their ad agency siblings.
In recent weeks, the heads of two direct marketing agencies were
involved in a mega production of a different sort - welcoming their
offsprings.
Setting the ball rolling, Motiv8 Hong Kong managing director Chris
Fjelddahl has reportedly been getting his baseball glove ready for his
third child - a son. Well done, Fjelddahl. He's even managed to squeeze
in the setting up of a custom publishing unit and prepare for an
Ironman-type competition in between bottle feeds.
Not to be outdone, Greg Paull, DraftWorldwide's regional head, took time
off his busy schedule for the arrival of his first-born, a boy called
Jonah.
Congratulations to Paull and his wife - Chris Leong, the big chief at
Bates Hong Kong, who undoubtedly had the top-billing role in this joint
Draft-Bates production, Paull's breathing tips notwithstanding. All that
while Draft has been picking up a steady stream of new business
wins.
Now, let's see if Asia's above-the-line players can beat this production
record.
