This time round, the closure may not be entirely due to financial reasons because the company's Asia-Pacific operations bucked the overall downtrend last year.
Which led Diary to make a closer inspection of the company's website, www.ipsos.com, to sniff out if there were other factors that contributed to Ipsos shuttering its Hong Kong headquarters.
Apparently there is. Could it be that more than a few cheques, which might have tripled or even quadrupled earnings, were sent to the wrong location?
The website reveals that in the Asia-Pacific region, the Ipsos group has a presence in China, Australia and "Honk Hong".
Honk Hong? Isn't that a company in Bangkok specialising in rather dodgy night-time establishments.