DIARY: D'Arcy takes swipe at scam artists with removal posting

<p>Is this a sign that an ad agency is about to stick its neck out </p><p>over the issue of stopping scam ads? </p><p><BR><BR> </p><p>Well it's come as close to doing so short of getting on a pedestal to </p><p>take that gospel preacher "I told you so" tone. </p><p><BR><BR> </p><p>Ordinarily, an advertisement announcing an office move would be </p><p>considered fairly tedious to read, but D'Arcy Singapore has certainly </p><p>spiced its ad up to make it topical for the ad industry when it touched </p><p>on the delicate issue of scam ads. </p><p><BR><BR> </p><p>The ad appeared in the Creative Circle Awards (CCA) magazine, an event </p><p>that earlier in the year was embroiled in a debate over scam ads. </p><p><BR><BR> </p><p>Interestingly, D'Arcy declined to enter work at this year's CCA, partly </p><p>because David Horry, D'Arcy regional creative director, refuses to play </p><p>along with creatives passing off scam ads as legitimate work. </p><p><BR><BR> </p><p>"I think if we're going to have them in creative award shows we should </p><p>have a separate category specifically for scam work," he quips. </p><p><BR><BR> </p><p>"We can get creatives to enter their scam ads and give them very small </p><p>prizes." </p><p><BR><BR> </p><p>D'Arcy has moved from a small office in Magazine Road to a larger and </p><p>more salubrious office on the corner - the Central Mall Building, which </p><p>it shares with media agency Starcom. </p><p><BR><BR> </p>