Is this a sign that an ad agency is about to stick its neck out
over the issue of stopping scam ads?
Well it's come as close to doing so short of getting on a pedestal to
take that gospel preacher "I told you so" tone.
Ordinarily, an advertisement announcing an office move would be
considered fairly tedious to read, but D'Arcy Singapore has certainly
spiced its ad up to make it topical for the ad industry when it touched
on the delicate issue of scam ads.
The ad appeared in the Creative Circle Awards (CCA) magazine, an event
that earlier in the year was embroiled in a debate over scam ads.
Interestingly, D'Arcy declined to enter work at this year's CCA, partly
because David Horry, D'Arcy regional creative director, refuses to play
along with creatives passing off scam ads as legitimate work.
"I think if we're going to have them in creative award shows we should
have a separate category specifically for scam work," he quips.
"We can get creatives to enter their scam ads and give them very small
prizes."
D'Arcy has moved from a small office in Magazine Road to a larger and
more salubrious office on the corner - the Central Mall Building, which
it shares with media agency Starcom.
