DIARY: Baldwin demystifies marketing with his tongue in cheek

<p>Those of us that have difficulty understanding what marketing is, </p><p>here's a lesson from Phil Baldwin and the staff at PhiCorporation </p><p>Marketing: </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You go up to her and </p><p>say, "Hi, I'm great in bed, how about it?" That's direct marketing. </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You pay your friend to </p><p>say, "Hi, my friend over there is great in bed, how about it?" That's </p><p>advertising. </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You somehow get her </p><p>mobile number. You call and chat her up a while and then say, "Hi, I'm </p><p>great in bed, how about it?" That's tele-marketing. </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You pay two friends to </p><p>stand within earshot of her and talk about how you are great in bed. </p><p><BR><BR> </p><p>That is public relations. </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You recognise her. </p><p><BR><BR> </p><p>You refresh her memory and get her to laugh and giggle and then suggest, </p><p>"Hi, I am great in bed, how about it?" That's CRM. </p><p><BR><BR> </p><p>You go to a party and you see an attractive girl. You stand straight, </p><p>you talk soft and smooth, you open the door for the ladies, you smile </p><p>like a dream, you set an aura around you playing the gentleman and then </p><p>you move up to the girl and say, "Hi, I am great in bed, how about it?" </p><p>That's hard selling. </p><p><BR><BR> </p><p>You go to a party, you see an attractive girl. She comes over and says, </p><p>"Hi, I hear you're great in bed, how about it?" Now that is the power of </p><p>branding. </p><p><BR><BR> </p>

by | 09/28/2001