Ow bit off more than he could chew when the channel pulled another one of its fearless promotional stunts for the reality game show Fear Factor.
The game show which challenges participants to conquer their fears had its recent season premiere showing a frightened participant bobbing about in a snake-filled container.
Its stunts like this and more that has earned the show the dubious honour in the US of being the "grossest competition around".
While particpants have lived up to the dare, what about the people screening the show? Diary got its chance to find out if the show's promoters were themselves fearless. During a promo to challenge Hong Kong's youth to take a walk on the wild side, Diary issued a challenge to see how far Ow would go?
Let's say gutsy Ow was fearless enough to go all the way though we suspect he may have been thinking of curry as he tucked into a bowl of cockroaches.
And with the crunchy roaches still in mouth, Ow went on to place his hands in a bowl of slippery worms and other creepy crawlies. "You have to experience it for yourself. It's all about needing that buzz, says Ow, the consummate promoter.
