DIARY: All you need to know about ... What agencies hate most about clients

<p>Publicly, of course, they all say that they have the best clients </p><p>in the world, but we all know that privately, agency staff can't stand </p><p>the people that pay their salaries. But what exactly is it that they </p><p>hate the most? </p><p><BR><BR> </p><p>Beijing: </p><p><BR><BR> </p><p>Ridiculous deadlines are the most common complaint among China's </p><p>advertising folk. "Some clients lack far-sighted planning," we were </p><p>told. We're surprised they only think some of them do. </p><p><BR><BR> </p><p>Singapore: </p><p><BR><BR> </p><p>Contempt for the consumer particularly irks the industry in the Lion </p><p>City. </p><p><BR><BR> </p><p>All together now: "The consumer is not an idiot ..." </p><p><BR><BR> </p><p>Kuala Lumpur: </p><p><BR><BR> </p><p>Creative decisions made by committee are the bane of the Malaysian ad </p><p>exec's life, particularly when they're made by people with very little </p><p>experience of or interest in advertising or marketing. Apparently </p><p>decision-making groups as large as 25 are not uncommon - gulp. </p><p><BR><BR> </p><p>Manila: </p><p><BR><BR> </p><p>Filipino ad people can't stand the lack of mavericks in the marketing </p><p>industry and the prevailing conservatism that has developed over the </p><p>past decade. </p><p><BR><BR> </p><p>Like their Malaysian counterparts, they don't like decisions being made </p><p>by big groups, in particular when they include marketing bosses who </p><p>think that they're creative directors, and people who want nothing more </p><p>than to appease those marketing bosses who think that they're creative </p><p>directors. </p><p><BR><BR> </p><p>Hong Kong: </p><p><BR><BR> </p><p>"Erm, well, erm, I'm not sure ... maybe it's the ... no, wait, it could </p><p>be ... but then again, well ... hmmm ... possibly the ... no, that's not </p><p>right ... or is it? Well, maybe it's just the indecision." </p><p><BR><BR> </p><p>Enough said. </p><p><BR><BR> </p>