DIARY: All you need to know about ... the creatives' creative Choices

<p>Income rankings are fine for the bean counters, but let's add real </p><p>glamour to the agency ratings. Let's cut to the heart of the argument to </p><p>find out who do creatives really want to work for? </p><p><BR><BR> </p><p>Singapore: Three top choices led by Ogilvy & Mather - because it's a </p><p>huge agency, huge resources and a strong determination to succeed. </p><p><BR><BR> </p><p>Next in line are Saatchi & Saatchi - an ideas powerhouse, which </p><p>London-based creative David Droga helped put on the map - and Bartle </p><p>Bogle & Hegarty - because the agency's "creative firepower is just </p><p>exploding". </p><p><BR><BR> </p><p>China: O&M and Saatchi & Saatchi are caught in a spat over who earns </p><p>more dosh, but creatives have their eyes on only one agency - J. Walter </p><p>Thompson Shanghai. </p><p><BR><BR> </p><p>The agency is headed by a Ben Stiller-lookalike chief executive Tom </p><p>Doctoroff, who has put a ping pong table in the creative department. "A </p><p>master stroke managerial decision", says Doctoroff of the move. </p><p><BR><BR> </p><p>Manila: A toss up between McCann-Erickson - being big counts in this </p><p>market - and BBDO. </p><p><BR><BR> </p><p>The latter's performance - led by creative chief David Guerrero -at last </p><p>month's Agency of the Year Awards has of course upped its creative </p><p>profile a notch or two. </p><p><BR><BR> </p><p>Hong Kong: O&M is a clear favourite in this town for the same old </p><p>reason: it's big and has the resources. </p><p><BR><BR> </p><p>But Grey Worldwide is creeping up. The agency's creatives apparently </p><p>enjoy excellent communications with clients. Saatchi is another creative </p><p>magnet. </p><p><BR><BR> </p><p>Bangkok: Creatives say they're spoilt for choice in a town brimming with </p><p>creative agencies. </p><p><BR><BR> </p><p>The choices boiled down to O&M, where Aussie creative Barry Owen left </p><p>his mark, BBDO and Leo Burnett. </p><p><BR><BR> </p>