DIARY: All you need to know about ... Adland's wheels of choice

<p>Hong Kong </p><p><BR><BR> </p><p>If they weren't in advertising, Hong Kong's ad professionals would </p><p>probably be burning rubber in Indiana. </p><p><BR><BR> </p><p>Their car of choice - the Ferrari. That it costs an arm and a leg is to </p><p>be expected in this city, where a hefty price tag only adds to its </p><p>allure. As far as fans are concerned, the excellence and exclusivity </p><p>bestowed by the brand on the driver is worth every penny it costs, never </p><p>mind that hitting third gear is next to impossible. </p><p><BR><BR> </p><p>Favourite models include F1 and 312 T. </p><p><BR><BR> </p><p>Manila </p><p><BR><BR> </p><p>In Manila's notoriously-congested roads - it's sometimes faster to fly </p><p>to another city than navigate point to point in this town - the BMW is </p><p>the car of choice with ad types. </p><p><BR><BR> </p><p>That's because the comfortable interior literally "cocoons" them as they </p><p>navigate the traffic snarls. </p><p><BR><BR> </p><p>Singapore </p><p><BR><BR> </p><p>The Volkswagen's design and "cool look" has apparently bowled over the </p><p>city's creative types. </p><p><BR><BR> </p><p>Why? It's cute yet sturdy and boasts some fine engineering indeed, say </p><p>its fans. </p><p><BR><BR> </p><p>Kuala Lumpur </p><p><BR><BR> </p><p>Another city where the BMW rules with ad types who like its sporty, </p><p>young look compared with the older-looking Mercedes Benz </p><p><BR><BR> </p><p>Professionals here say the BMW allows them to break away from the </p><p>"traditional, white collar" Mercedes image, adding a little more spice </p><p>to their drive. </p><p><BR><BR> </p><p>Beijing </p><p><BR><BR> </p><p>Beijing's ad execs are in love with the Audi, picking the Audi A6 for </p><p>its trendy, sexy appeal. </p><p><BR><BR> </p><p>But in a city, where few individuals own cars, the USdollars 60,000 </p><p>keeps the Audi well out of reach for most but the well-remunerated </p><p>executives. But its fans insist "it's worth it", as the brand is seen as </p><p>a "personal representative". </p><p><BR><BR> </p>