DIARY: All you need to know about ... Adland's wheels of choice

Hong Kong If they weren't in advertising, Hong Kong's ad professionals would probably be burning rubber in Indiana. Their car of choice - the Ferrari. That it costs an arm and a leg is to be expected in this city, where a hefty price tag only adds to its allure. As far as fans are concerned, the excellence and exclusivity bestowed by the brand on the driver is worth every penny it costs, never mind that hitting third gear is next to impossible. Favourite models include F1 and 312 T. Manila In Manila's notoriously-congested roads - it's sometimes faster to fly to another city than navigate point to point in this town - the BMW is the car of choice with ad types. That's because the comfortable interior literally "cocoons" them as they navigate the traffic snarls. Singapore The Volkswagen's design and "cool look" has apparently bowled over the city's creative types. Why? It's cute yet sturdy and boasts some fine engineering indeed, say its fans. Kuala Lumpur Another city where the BMW rules with ad types who like its sporty, young look compared with the older-looking Mercedes Benz Professionals here say the BMW allows them to break away from the "traditional, white collar" Mercedes image, adding a little more spice to their drive. Beijing Beijing's ad execs are in love with the Audi, picking the Audi A6 for its trendy, sexy appeal. But in a city, where few individuals own cars, the USdollars 60,000 keeps the Audi well out of reach for most but the well-remunerated executives. But its fans insist "it's worth it", as the brand is seen as a "personal representative".

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