Hong Kong
If they weren't in advertising, Hong Kong's ad professionals would
probably be burning rubber in Indiana.
Their car of choice - the Ferrari. That it costs an arm and a leg is to
be expected in this city, where a hefty price tag only adds to its
allure. As far as fans are concerned, the excellence and exclusivity
bestowed by the brand on the driver is worth every penny it costs, never
mind that hitting third gear is next to impossible.
Favourite models include F1 and 312 T.
Manila
In Manila's notoriously-congested roads - it's sometimes faster to fly
to another city than navigate point to point in this town - the BMW is
the car of choice with ad types.
That's because the comfortable interior literally "cocoons" them as they
navigate the traffic snarls.
Singapore
The Volkswagen's design and "cool look" has apparently bowled over the
city's creative types.
Why? It's cute yet sturdy and boasts some fine engineering indeed, say
its fans.
Kuala Lumpur
Another city where the BMW rules with ad types who like its sporty,
young look compared with the older-looking Mercedes Benz
Professionals here say the BMW allows them to break away from the
"traditional, white collar" Mercedes image, adding a little more spice
to their drive.
Beijing
Beijing's ad execs are in love with the Audi, picking the Audi A6 for
its trendy, sexy appeal.
But in a city, where few individuals own cars, the USdollars 60,000
keeps the Audi well out of reach for most but the well-remunerated
executives. But its fans insist "it's worth it", as the brand is seen as
a "personal representative".
