Diamond Ad joins forces with Ogilvy & Mather Korea

Korean advertising agency Diamond Ad has aligned itself with global agency Ogilvy & Mather, to operate under the newly created Diamond Ogilvy Group. The Group will bring together Diamond Ad - renamed Diamond Ogilvy - and three existing brands: O&M Advertising, OgilvyOne and Ogilvy PR, although each will continue to operate as independent units. The Group will also include start-up Ogilvy Healthworld, which will be established as a healthcare communications agency.