JWT PR has been tasked with developing strategic PR and media relations programmes for all of Diageo’s products, with special emphasis on Johnnie Walker and Smirnoff.
Chanintorn Sinwat, senior VP and director of JWT PR Thailand, said, “We devised outstanding PR proposals that demonstrated how we would leverage the key benefits of the Johnnie Walker brand in the media.”
Chanintorn Sinwat, senior VP and director of JWT PR Thailand, said, “We devised outstanding PR proposals that demonstrated how we would leverage the key benefits of the Johnnie Walker brand in the media.”
“The team, with its strong experience in the lifestyle and marketing sectors also played an important role in this decision.”
JWT PR is currently working on campaigns to raise brand awareness for Johnnie Walker and Smirnoff and has launched an initiative - “Partnership of the Champions” - for the latter, following its tie-up with British football club, Manchester United.
The collaboration, a first for the Barclays Premier League club with a spirits brand, aims to communicate responsible drinking to consumers across the Asia-Pacific region.
