A number of agencies, including MindShare and incumbent Starcom, are believed to have pitched for the account.
MindShare holds the lion's share of the Diageo's local market media business in Asia-Pacific, while Starcom handles regional planning and buying for some Diageo brands.
MindShare holds the lion's share of the Diageo's local market media business in Asia-Pacific, while Starcom handles regional planning and buying for some Diageo brands.
The review isn't expected to be concluded until the new year.