Diageo pitches Windsor creative

SEOUL Global alcoholic beverage producer Diageo has called a creative pitch for its Windsor Premier whisky - the company's largest brand in Asia - in China and Korea.

Three agencies are believed to have been invited to compete for the account, including incumbent McCann Erickson and JWT.

Launched in 1996, Windsor is the world’s largest selling super premium scotch whisky, with Korea being its biggest global market.