Diageo hands Johnnie Walker pan-Asia task to Starcom

Starcom has scooped Diageo's pan regional campaign for Johnnie Walker in a review against the company's other roster agency, MindShare. Diageo's US$3 million brief, covering China, Hong Kong, the Philippines, Malaysia, Singapore and Indochina, marks a significant increase in Johnnie Walker spend. Johnnie Walker Black Label will be the focus of a forthcoming campaign, launching in December and continuing into 2005.