Diageo confirmed the appointment, which brings to an end Saatchi & Saatchi's hold on the business.
James Thompson, marketing director for Diageo Asia-Pacific, said in a statement: Guinness is a key premium beer brand for Diageo globally and regionally. We've grown the brand with Saatchis, who has supported us through many significant campaigns through the time they've been with us and look forward to working with BBDO as we tap into their expertise in future.
The appointment aligns BBDO with the Guinness brand globally. The Omnicom agency also handles the business in the UK and Ireland, where its iconic positioning was conceived.
Diageo appoints BBDO to handle Guinness in Asia
GLOBAL - It has proved a case of good things come to those who wait for BBDO, which has triumphed after a protracted creative review for Diageo's Guinness brand in Asia.
