The campaign also won a gold award. Other winners in the gold category included Prudential Insurance’s ‘The Power of Numbers’ by Ogilvy & Mather and MindShare, Pizza Hut’s ‘Cheesy Bites’ by Ogilvy & Mather and Mediacom, DBS Credit Card’s ‘Relationship Lubricant’ by David Communications and MindShare, and Hong Kong Broadband Network’s ‘Phone Line De-sell’ by M&C Saatchi and Mediacom.
The institution’s next Asia-Pacific awards show is due to take place in Singapore next month.
