David Wang, formerly general manager of DHL Taiwan, has been named UCG's chief executive officer. His brief will be to coordinate the resources of its two agencies - United Advertising and Union Advertising - and public relations company United Pacific.
UCG is owned by the Koo's Group, which has equity investments in Carat United and United Asatsu and is a major cable TV distributor.
Wang's arrival coincides with the resignation of United Advertising's managing director Wei-wei Chen, effective September 31. "I had a dream for United Advertising, but they had a different timeline, said Chen, adding that her dream was to turn UCG into a major player in China.
She said her parting was amicable. United has yet to announce a successor to Chen. Chen was uncertain about her next move, which she said could include a return to China, where she served as general manager of Saatchi & Saatchi China prior to joining United. Another executive leaving United Advertising this month is vice-president Ling-ling Chen, who is believed to have been offered a position at DDB Needham.