DHL PR chief Bye moves to OneAsia.com

<p>DHL regional PR manager Geoffrey Bye has quit to join e-commerce </p><p>start-up OneAsia.com. </p><p><BR><BR> </p><p>Mr Bye has taken the firm's global PR and marketing role as chief </p><p>marketing officer, based in Hong Kong. </p><p><BR><BR> </p><p>OneAsia, a Hong Kong-based venture, sells Asian music and movies online </p><p>and has ambitions for global expansion within a year, predicting revenue </p><p>of US$16.6 million. </p><p><BR><BR> </p><p>The company already has a corporate agency in Hong Kong, having retained </p><p>Hill & Knowlton at the end of last year. </p><p><BR><BR> </p><p>H&K handled the OneAsia worldwide launch in December. </p><p><BR><BR> </p><p>The start-up is seeking PR agencies in the rest of Asia-Pacific, the US </p><p>and Europe, initially for market entry strategies, he said. </p><p><BR><BR> </p><p>PR agencies are expected to lead brand building rather than advertising, </p><p>said Mr Bye. </p><p><BR><BR> </p><p>OneAsia's range of more than 60,000 Asian movie and music titles on CD, </p><p>VHS videotape, VCD and DVD will be targeted at Hong Kong and Taiwanese </p><p>consumers but will include the large expatriate Asian communities </p><p>worldwide. </p><p><BR><BR> </p><p>"India is on our horizon and we're looking to go up to more than 200 </p><p>employees across the region and North America by the end of the year," </p><p>said Mr Bye. </p><p><BR><BR> </p><p>Its two marketing teams are based in Hong Kong and Taiwan, which handle </p><p>strategies for its third office in Vancouver. </p><p><BR><BR> </p><p>The heaviest recruitment will take place in the Hong Kong and Taiwan </p><p>offices, Mr Bye said. </p><p><BR><BR> </p><p>"It took 80 years to build the Coca-Cola brand while Yahoo and </p><p>Amazon.com took 24 months. </p><p><BR><BR> </p><p>"We've got a year." </p><p><BR><BR> </p><p>- Full story and more in Asian PR News, available only by paid </p><p>subscription. </p><p><BR><BR> </p><p>For details, call Ms Iris Tang at (852) 2577 2628 or email </p><p>subscrib@media.com.hk. </p><p><BR><BR> </p>