Dexa Medica goes for underdog Playgroup

Dexa Medica, one of Indonesia's biggest drugmakers, has awarded Indonesian shop Playgroup its creative account following a pitch which reportedly included four other agencies. <BR><BR> The account entails product development and marketing collaterals. <BR><BR> "Dexa Medica and Playgroup are both underdogs in our respective industries, which are both crowded with giant players. This just means that we have to work much harder to get noticed. But we both see this as our edge," said Playgroup managing partner Budiman Gani.