Developer resorts to love to sell

<p>New World Development has launched a TV campaign to build awareness </p><p>among Hong Kong's young generation for a new residential development, </p><p>Tung Chung Crescent. </p><p><BR><BR> </p><p>The campaign consists of two TV commercials, which have as their central </p><p>theme the meaning of "love" between people and place - as a man and a </p><p>woman talk about love from their perspectives, attractive qualities and </p><p>features that can be found at Tung Chung Crescent are introduced. </p><p><BR><BR> </p><p>The campaign uses the feel of a Japanese television soap to try to </p><p>capture the hearts of the young generation and invite them to fall in </p><p>love with both the story and the residence being advertised. </p><p><BR><BR> </p><p>The campaign is directed by Thematic Advertising's Ben Wu with musical </p><p>production handled by Peter Kam. </p><p><BR><BR> </p>