New World Development has launched a TV campaign to build awareness
among Hong Kong's young generation for a new residential development,
Tung Chung Crescent.
The campaign consists of two TV commercials, which have as their central
theme the meaning of "love" between people and place - as a man and a
woman talk about love from their perspectives, attractive qualities and
features that can be found at Tung Chung Crescent are introduced.
The campaign uses the feel of a Japanese television soap to try to
capture the hearts of the young generation and invite them to fall in
love with both the story and the residence being advertised.
The campaign is directed by Thematic Advertising's Ben Wu with musical
production handled by Peter Kam.
