The “Experience Europe with DW-TV-Asia+” campaign features four testimonial spots from professionals in Jakarta, Vietnam and Hong Kong.
All four talents correspond with key programming titles on the channel including “euromaxx”, a daily lifestyle magazine showing the sparkling facets of European living and glamour, “arts.21” for the best seat in the house on European and International cultural scenes, “in good shape” for tips on healthy lifestyle and “In Focus” that offers documentaries covering a wide range of interesting topics.
All four talents correspond with key programming titles on the channel including “euromaxx”, a daily lifestyle magazine showing the sparkling facets of European living and glamour, “arts.21” for the best seat in the house on European and International cultural scenes, “in good shape” for tips on healthy lifestyle and “In Focus” that offers documentaries covering a wide range of interesting topics.
In addition, the German broadcaster is launching “Velo Taxi”, a marketing platform in the form of a form of rickshaw, that will enable viewers an environmental friendly ride around.
Credits:
Project DW-TV ASIA+ Consumer Campaign
Client Deutsche Welle in Bonn, Germany
Executive producer Lina Tan
Producer Angela Rodrigues
Production company Red Communications
Director Saw Teong Hin
Editor Wong Hui Lynn
Graphics & animation 111 Eye
Music & sound design Kieran Kuek (Two AM Music Studios)
Publicity & promotions Green Worldwide, Singapore
Exposure Television, print
