Former head of Asia-Pacific for English & Pockett Asia, Debbie Lee, who founded and heads Green Worldwide, a regional marcomm specialist firm for broadcasters, said: “I consider it an honour to have this opportunity to work with one of international TV’s best and lead in the launch of their new channel to further their success across the region.”
The German broadcasters will look to launch DW-TV Asia+ on March 2, 2009 to offer a mix of European lifestyle, culture and the arts as well as in-depth reports from business and politics.
“Green will be tasked to spearhead our communication needs, lead in strategic thinking for our launch and appoint media buying agencies for our advertising campaigns,” said Petra Schneider, director of sales and service, Deutsche Welle.
“Green’s intimate understanding of our regional media markets and the dynamics of pay-TV industry have been pivotal in our appointment decision,” added Clint Waddell, international press relations, Deutsche Welle.
