DELEGATES at IT& CMA were told that some destinations are going to have to change their marketing strategies to attract more conference and incentive (C&I) business.
During the "Creative marketing for MICE destinations and venues" seminar, Bangkok-based The Winning Edge managing director Mr Bert van Walbeek said many Asia Pacific destinations needed to be more effective in their C&I marketing.
He cited the new Hong Kong campaign "Hong Kong - Live it, Love it!" and said the city needed to be more imaginative.
"It is the marketing campaign that the city has been using for 20 years. The campaign tells us there is good food and good places for shopping in Hong Kong.
"However, it does not tell us what Hong Kong's uniqueness is and why people should go to Hong Kong instead of other cities," he said.
Managing director of Singapore-based Pacific World Mr Robert Guy pointed out the problems of destination marketing in many cities.
"I think (destination management companies), hotels and tourism boards should work together and think about what a destination as a whole can offer to people," he said.
Destinations 'lack imagination' in campaign tactics
DELEGATES at IT& CMA were told that some destinations are going to have to change their marketing strategies to attract more conference and incentive (C&I) business.