They are not just products, but they have grabbed our attention in such a way as to create a certain set of values in our minds.
Such is their impact that the product names themselves have become powerful brands.
Among such brands, I believe one name shouldn't be left out - DYMO.
I don't know the company that manufactured the DYMO, but the brand still stands as a powerful symbol of a certain decade. I'm afraid I am not old enough to tell you exactly when it was invented but let's look at its enduring appeal from the designer's point of view.
The DYMO produces a very distinctive typeface, one with a special character.
Just looking at what has been typed out will tell you that it was done so with a DYMO.
The DYMO has numerous functional benefits - it's portable, easy-to-operate and it's colourful. It is also self-adhesive, and cost effective.
Years after its launch, it remains a smart-looking tool that is still relevant today.
It does help that its name - four letters - and logo type sound and look just as fresh today.
Without a doubt, the DYMO is my design choice.
