The new entity will also be ranked fifth largest overall.
“Laga brings a stronghold in its home market as well as industrial design capabilities that help us in offering holistic services to our clients,” said Craig Briggs, Desgrippes Gobé Asia managing director who takes on the role of managing director for Brandimage Asia-Pacific.
While Desgrippes Gobé has been especially strong in Europe, the new opportunities offered by the forming of Brandimage will, according to Briggs, allow the company to tap into the maturing Asian economies. “Asia is no longer just a manufacturing hub - and we can help build brands that connect with consumers on an emotional and physical level.”
Desgrippes due to merge with Laga
GLOBAL - Desgrippes Gobé is set to merge with US design company Laga to reportedly create the world's largest independent design firm.