Desai has more than thirteen years experience with Lowe in Asia, the Middle East and Western Europe.
Charuvarn Vanasin, chairman of Lowe Thailand with regional responsibility for Lowe SEA, said the appointment would further strengthen the agency’s regional capabilities.
Charuvarn Vanasin, chairman of Lowe Thailand with regional responsibility for Lowe SEA, said the appointment would further strengthen the agency’s regional capabilities.
"Asia is a key focus for Unilever and Lowe is committed to delivering the highest standards in the region - in terms of work, people and processes," said Vanasin. "Desai will work with the various brand leadership teams that span our range of Unilever business and will bring his global experience with Unilever, built over many years, to his new role".
"Externally my role will be to provide highest creative quality to the clients and internally it would be making sure that we have the best talent geared for working with important clients," said Desai.
Lowe’s Unilever creative work will continue to be done from Lowe Thailand’s Bangkok office in addition to Shanghai, Jakarta and India.
