Dept of Tourism to breathe life into Philippines tourism industry
Rediscovering the pride of the country is the theme of the latest Department of Tourism campaign to breathe life into the Philippines' flagging tourism industry, which has been hard hit by a guerilla insurgency in the south of the country. Developed by BBDO/Guerrero Ortega, the TV-led campaign presents interesting facts about the Philippines - it's the third-largest English-speaking country, the only Asian Catholic nation and it possesses numerous national heritages, such as the Chocolate Hills and the Banaue Rice Terraces. The ads are being aired in Europe and Asia via CNN and BBC.
