Depasse shifts from Nielsen to Kadence

Kadence Asia-Pacific has named Jean-Pierre Depasse as its new research director, based in Singapore, to lead the agency's research department and handle its key accounts.

Depasse joins Kadence after 20 years in the business in Europe and, more recently, Hong Kong. Prior to his Singapore relocation, he was in charge of key regional accounts at AC Nielsen Hong Kong.

"What attracted me to Kadence was how they manage to combine the capabilities of the international research houses, but with the dynamism of an independent," said Depasse. "I am very much looking forward to contributing to the development of the business in Asia."

While Depasse's career has mainly focused on business-to-business research, he has also worked on FMCG, household appliances, and sportswear accounts.