Kiyoharu Yukiyoshi, president and CEO of Dentsu Thailand, noted: "We are now entering an exciting new era for the Lexus brand. Our goal will be to help communicate the Lexus brand values above and below-the-line in newer and more exciting ways."
Dentsu wins Thai Lexus account
BANGKOK - Dentsu has won the account in Thailand after a three-way pitch between Saatchi & Saatchi, the incumbent, and Delphy Hakuhodo.
