Dentsu nominates first non-Japanese board exec as downturn bites

TOKYO - Dentsu has nominated Timothy Andree (pictured), the CEO of its US operation, as its first non-Japanese member of the board amid unforgiving trading conditions for the Japanese advertising giant.

Andree will become the network's first non-Japanese executive officer if voted in by the board next month. The former Toyota and Canon marketer was appointed as CEO of Dentsu America in May 2006, and is part of the Dentsu's push to globalise its business.

Meanwhile, Dentsu has reported a 1.7 per cent fall in consolidated billings and a 10.7 per cent fall in operating income for the year ending 31 March. Profits were down 0.9 per cent.

Dentsu has blamed the slowing US economy and a rise in the cost of raw materials on falling client spending in Japan.

As a whole, Japan's advertising industry grew by 1.1 per cent in 2007 year-on-year, but spend in the four major traditional media fell for the third consecutive year, by 2.6 per cent.

The slump in traditional media was offset by sharp rises in advertising online, satellite TV and "promotional" media.