Dentsu links with movie studio
Advertising network Dentsu has announced it will establish a special project team with Japanese motion picture company Toho. <BR><BR> The team will focus on the planning and development of motion pictures and the development of new promotional and marketing methods involving movies. Dentsu had previously worked with Toho, advertising the company's films, as well as co-producing some pictures. The two are expected to collaborate closely on a number of feature films, which will be distributed by Toho and shown at the company's theatres.