Dentsu lands nine-year IAAF deal

TOKYO - The International Association of Athletics Federations (IAAF) has extended its relationship with Dentsu, awarding the agency a second consecutive nine-year contract covering the governing body's global marketing and media rights outside Europe and Sub-Sahara Africa.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now