MassiveMusic is known for putting on one of the most established and well-known parties at Cannes each year.
Dick van Motman, chairman and CEO of Dentsu Aegis Network for Southeast Asia, said that as well as bringing an extra celebratory component to Spikes, the party was also aimed at building the Dentsu Aegis brand through content and promoting the idea of convergence.
“DAN talks about innovating the way brands are built,...
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