Denstu opens in Manila and takes $2m Toyota deal
<p>MANILA: Dentsu Japan, which launched operations in the Philippines </p><p>this month, has insisted that local agency Image Dimensions will remain </p><p>an affiliate. </p><p><BR><BR> </p><p>Denstu made this assertion despite its takeover of the US$2 </p><p>million Toyota Motors brief, previously handled by Image. It is </p><p>understood that Dentsu is now negotiating to take over the business of </p><p>food manufacturer Union Ajinomoto, Japan Tobacco International </p><p>Philippines, maker of the Mild Seven brand, and Taisho </p><p>Pharmaceuticals. </p><p><BR><BR> </p><p>Dentsu has hired Image's president Nonna Nanagas to man the Manila </p><p>office alongside director Nobuo Abe from Japan. Despite plans to retake </p><p>the accounts, Abe insisted that Dentsu would maintain its ties with </p><p>Image, which has 11 - mainly local - clients. Dentsu said its Manila </p><p>office would allow it to better service its global clients. </p><p><BR><BR> </p>