MANILA: Dentsu Japan, which launched operations in the Philippines
this month, has insisted that local agency Image Dimensions will remain
an affiliate.
Denstu made this assertion despite its takeover of the US$2
million Toyota Motors brief, previously handled by Image. It is
understood that Dentsu is now negotiating to take over the business of
food manufacturer Union Ajinomoto, Japan Tobacco International
Philippines, maker of the Mild Seven brand, and Taisho
Pharmaceuticals.
Dentsu has hired Image's president Nonna Nanagas to man the Manila
office alongside director Nobuo Abe from Japan. Despite plans to retake
the accounts, Abe insisted that Dentsu would maintain its ties with
Image, which has 11 - mainly local - clients. Dentsu said its Manila
office would allow it to better service its global clients.
