Denstu JV secures FIFA's AP broadcast rights
FIFA has awarded the Asian broadcast rights for the 2010 and 2014 World Cups to a joint venture between ad agency Dentsu and sports marketing company Infront Sports & Media. <BR><BR> The deal - which covers television, radio, broadband internet and mobile broadcasting - also includes all FIFA events between 2007 and 2014. The agreement does not include the Japanese TV rights, which were awarded to Dentsu last year.
