Delta hands China business to GolinHarris

SHANGHAI - GolinHarris has been selected as agency of record for Delta Airlines in China, ahead of the launch of the airline's Atlanta to Shanghai route next year.

 The agency won the account after a two-round competitive review. “Unlike New York or Los Angeles, Atlanta is a less popular and known destination for people in China,” mentioned account director Lydia Lee, who will lead the business.

Given the growing business relationship between China and Central and South America, the agency aims to promote Atlanta as a trade hub.