WPP will create a new global agency offering strategic and creative disciplines with a single P&L, taking a “solution” approach that Mark Jarvis describes as being “about the creative and science”.
The appointment, however, deals a major blow to Havas, which consolidated creative and media duties for Dell earlier this year, following a pitch against DDB and OMD. Dell global marketing VP Casey Jones told Media that one option had been for Dell to remain with Euro for the long term and consolidate other relationships around agencies for other regions or segments, however, added that, “it is with significant regret, especially in the region, that we will part company with them next year”.
The appointment, however, deals a major blow to Havas, which consolidated creative and media duties for Dell earlier this year, following a pitch against DDB and OMD. Dell global marketing VP Casey Jones told Media that one option had been for Dell to remain with Euro for the long term and consolidate other relationships around agencies for other regions or segments, however, added that, “it is with significant regret, especially in the region, that we will part company with them next year”.
“I have tremendous respect for David Jones and George Gallate,” said Jones. “We considered Euro carefully in the first round and did not determine (literally until two days ago) to make this award and consolidate to only one holding company. It was my hope to do so, but such moves are not made lightly.”
