The agency is responsible for creationg word-of-mouth publicity and heightening interest prior to the launch, over a campaign period of four months.
Dean & DeLuca has partnered with Kitchen Language, the franchised fast food and restaurant arm of property developer Far East Organisation, in opening its first flagship store at Orchard Central. The store is slated to open in the first half of the year.
Justin Seamonds, president of Dean & DeLuca, noted that the company's brand philosophy is about living with food. “We are pleased that Fulford PR showed clear understanding and is as excited as we are about the opening in Singapore,” he said.
Kenneth Low, director of Kitchen Language, said Fulford impressed the clients with their creativity and dedication.
“Understanding clients’ brand philosophy and positioning is key in this business, and we are thrilled to be working with one of the world’s best gourmet brands to bring it to life here,” said Linda Fulford, managing director of Fulford PR.
