De Kretser plans WPP exposé

KUALA LUMPUR - Public relations pioneer Michael de Kretser, who has recently found himself embroiled in a legal wrangle with WPP, is to publish a “tell-all” memoir that reveals the “real truth” about his dealings with the WPP Group.

by Arun Sudhaman | 09/19/2008

De Kretser, who founded MDK Consultants, will release the book, tentatively titled Long Legs & Lemonade, in early 2009.

Earlier this year, the veteran lost a legal case against MDK, now a WPP-owned shell company, which sued him and ex-CEO Michael Rose for poaching staff and clients. It is believed that de Kretser will appeal the decision by Singapore’s High Court.

De Kretser declined to comment on the legal action but said that the book will reveal the “inner workings of the WPP Group”.

He added: “This book hopefully will clarify, simplify and add a little chilli padi to the world of public relations.”