Olivia Parker
Sep 28, 2018

DDB's Tribal Worldwide expands TX to Asia

The TX 'suite of solutions' was initially launched in London in February. See Wendy Clark explain the launch in exclusive video here.

The TribalWorldwide Asia TX team. Back row, l-r: Herry Budiyanto, head of technology (in white shirt); Yih Cheng Yak, head of business technology; Wendy Clark, global CEO DDB Worldwide; Benson Toh, creative director; Benjamin Lee, head of digital and social media; Josiah Ng, head of film and social content. 

Front row, l-r: Michael Lung, head of business transformation; Shorful Islam, co-founder Stream Intelligence; David Tang, CEO DDB Group Asia; Jeff Cheong, head of TribalWorldwide Asia; Leslie Goh, chief operations officer; Joshua Lee, chief business officer; Pierre Croft, experience director

Tribal Worldwide Asia today launches Total Experience TX, a set of marketing solutions designed to help clients succeed in the 'experience economy'.

TX was first introduced by the agency's London branch in February, when chief executive Tom Roberts described it as the next evolution of customer experience. 

TX will now combine the strengths of Tribal's London and Singapore offices with those of Stream Intelligence, a data consultancy...

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