DDB wins US$8m Aussie shootout for Volkswagen

SYDNEY: DDB has won the US$8 million Volkswagen Australia account in a pitch against three other agencies, including FNL Communications. The move comes about a year after the German automaker took over the local franchise and gave FNL a one-year contract which is due to expire on January 1, 2002. Volkswagen Australia's general manager of marketing, Russell Turnham, saidDDB - which was one of two agencies along with Brandhouse Arnold, handling the global Volkswagen business - outshone short-listed agencies Batey Kazoo, BMF and FNL during the pitch. "DDB was the clear winner in the process. The print campaigns they presented to us were very strong and the creativity was consistent with where the Volkswagen brand needs to be to meet our long-term objectives." Industry speculation tipped DDB to be the winner, with its global contracts seen to be giving them an advantage. However, Turnham said DDB's global relationship did not influence the decision. Our decision was purely based on their ability to service the business at the standard we wanted. We already have access to the DDB global network anyway." There was no review of the media account, which remains with Initiative Media.

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