The agency scooped the business after a three-way pitch that included Leo Burnett and Saatchi & Saatchi.
Building on the success of Prima Taste ready-to-cook pastes and premixes, the company has also created the Prima Taste concept restaurant franchise to serve ‘True Singapore Cuisine’.
Building on the success of Prima Taste ready-to-cook pastes and premixes, the company has also created the Prima Taste concept restaurant franchise to serve ‘True Singapore Cuisine’.
Since 2000, Prima Taste restaurants have opened in Singapore and other major cities around the world. Positioned as true Singapore restaurants, they serve the Prima Taste range in an environment that aims to marry the old and new Singapore.
Established in 1992, Prima Food has since attained a strong reputation for premium quality value-added food products. A subsidiary of Prima Limited, Prima Food manufactures the Prima Taste and PrimaDeli Frozen Dough brands products.
DDB declined to comment on the news.
