Takeda, who will report to John Zeigler, president and CEO of DDB Asia-Pacific, helped develop the ‘Juken’ (college entrance exam) campaign for Nestlé’s Kit Kat brand, which received the Platinum prize at both the 2005 and 2006 Asian Marketing Effectiveness Awards.
DDB Tokyo lures KitKat star
TOKYO - Former JWT Tokyo executive vice-president, Takashi Takeda, has been named CEO of DDB Tokyu Agency Creative.
