DDB takes charge of McDonald's Singapore

In widely expected move, McDonald's has appointed DDB Singapore to handle local advertising duties, days after ending its 15-year relationship with Leo Burnett in the city. <BR> <BR> DDB is one of McDonald's two global agencies of record, alongside Burnett. The shift comes after the Omnicom agency began handling project work for the fastfood giant in January of this year. McDonald's Singapore advertising business is estimated at S$10 million.