Liang is taking the reigns from Coco Chen, who resigned and left the agency at the end of last month, amid the departures of five people from its creative department.
Dick van Motman, CEO of DDB China and Taiwan, said the two hires reflect the “commitment and investment” DDB has made in Taiwan beginning with the appointment of Roy Soetanto as managing director last July.
Dick van Motman, CEO of DDB China and Taiwan, said the two hires reflect the “commitment and investment” DDB has made in Taiwan beginning with the appointment of Roy Soetanto as managing director last July.
“Soetanto and Liang are ideally suited to drive DDB’s ‘creative solutions’ approach, which is highly relevant to the rapidly changing Taiwan market where brand influence is increasingly driven by solutions beyond advertising,” said van Motman.
Soetanto said there was a need to provide integration and that Liang was seen as “a person who could do this”, while filling the vacancy left by Chen’s departure.
“Coco had been instrumental in spearheading our creative team for the past three years,” said Soetanto. “Working with her was a rewarding experience.”
Liang has a long track record for creative work in Taiwan for a range of products including fast moving consumer goods, technology, automobiles, finance and beverages. Past clients include Nike, Microsoft, Intel, Pizza Hut, Volvo, Mercedes Benz, DHL and more. His career includes stints at Lintas (Lowe), JWT, Euro RSCG and Ogilvy.
Liang has received recognition at Cannes, Clios, New York Festivals, Media’s Spikes and Taiwan 4As, as well as the Long Xi awards.
