The win will see Lee DDB handle all communications for the brand, including consumer advertising, branding strategy, CRM, digital and interactive, sales and promotions, and trade marketing.
A source from Ssangyong said: “We didn’t have any difficulties choosing our new agency because we found Lee DDB’s pitch most inspiring. ”
A source from Ssangyong said: “We didn’t have any difficulties choosing our new agency because we found Lee DDB’s pitch most inspiring. ”
SsangYong wants to target a wider audience by increasing awareness of its luxury saloon, the Daimler Benz-influenced Chairman W.
Having established itself as a producer of off-road four-wheel-drive vehicles based on the US army Jeep in 1954, its positioning remains chiefly that of an entry-level SUV brand.
While the company is not active in exporting to foreign markets, the Omnicom shop’s pitch encompassed domestic and regional strategy.
