Lee DDB has held the business for two years. Johnson & Johnson is reportedly seeking to increase awareness of the product - a glucose self-monitoring system - in the Korean market.
Les Edwards, vice-president and managing partner at Lee DDB, said that the agency would take a holistic approach to promoting the brand, including hardware and software. A new print campaign is due to roll out later this month.
Les Edwards, vice-president and managing partner at Lee DDB, said that the agency would take a holistic approach to promoting the brand, including hardware and software. A new print campaign is due to roll out later this month.
