The change sees the creation of a newly formed Greater China sub-regional network, named DDB Greater China Group, headed up by Dick van Motman. DDB Greater China Group will include five office locations: Shanghai, Beijing, Hong Kong, Guangzhou and Taipei.
The newly formed Greater China subregion signals further commitment to clients and brands in and around China. This new structure, under Dick, brings together five agencies—Shanghai, Beijing, Hong Kong, Guangzhou and Taipei—creating its own network of Chinese agencies.
John Zeigler, Chairman and CEO of DDB Group Asia Pacific, Japan and India, said, “DDB Greater China Group heralds a new era for DDB in this part of the world. Our clients will look at our multiple Greater China businesses and see a wealth of talent and capabilities second to few other agencies. I know that this move will further consolidate our leadership in all communication areas, and under Dick’s leadership we will see continued momentum in the growth of our business, and increased opportunities for our clients, who will be given access to greater depth of capabilities and talented people.”
The changes will take effect January 1, 2011.
